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The Morning Standard
£10.99
Strength
BrightCleanCaramel
Your alarm call in a bag. The Morning Standard is the coffee that gets you from half-asleep to fully functional — balanced, smooth, and built for busy mornings.
No faffing, no complexity, just proper coffee when you need it most. We designed this blend to be the first cup of the day — the one you make on autopilot at 6am and it always tastes right. It works across every brew method because mornings are chaotic enough without worrying about your coffee.
Tasting Notes
- Flavour: Balanced · Smooth · Clean
- Roast: Medium — bright enough to wake you up, smooth enough to enjoy
- Body: Medium — satisfying without being heavy
- Acidity: Medium — a gentle brightness to start the day
Value Breakdown
| Size | Price | Per Cup | Per Kg | Cups |
|---|---|---|---|---|
| 250g | £10.99 | 66p | £43.96 | ~16 |
| 500g | £21.99 | 66p | £43.98 | ~33 |
| 1kg (Best Value) | £36.99 | 55p | £36.99 | ~66 |
Based on ~15g per cup — the standard dose for a proper mug of coffee.
Who Is The Morning Standard For?
- People who want a reliable morning coffee — It's called The Morning Standard for a reason. Consistent, balanced, gets you going.
- Cafetière brewers — This blend was designed with the cafetière in mind. Coarse grind, 4 minutes, done.
- Households with different tastes — Balanced enough for everyone. Nobody's going to complain about The Morning Standard.
- Office coffee buyers — Reliable, universally liked, great value. The perfect office coffee.
How to Brew The Morning Standard
- Cafetière / French Press — The classic weekday method. 4 minutes, done.
- Espresso — Smooth, balanced shots. Excellent with milk.
- Filter / Drip Machine — Set it up the night before, wake up to fresh coffee.
- AeroPress — Quick and clean. Perfect when you're running late.
- Whole Bean — Grind fresh for the best morning brew. Even at 6am, you'll taste the difference.
What Goes Well With The Morning Standard
- Morning: Full English, toast and butter, porridge, bacon sandwich
- Afternoon: Biscuits, shortbread, flapjack
- Evening: Not really an evening coffee — it's called Morning Standard for a reason!
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