{"product_id":"the-morning-standard","title":"The Morning Standard","description":"\u003cp\u003eYour alarm call in a bag. The Morning Standard is the coffee that gets you from half-asleep to fully functional — balanced, smooth, and built for busy mornings.\u003c\/p\u003e\n\u003cp\u003eNo faffing, no complexity, just proper coffee when you need it most. We designed this blend to be the first cup of the day — the one you make on autopilot at 6am and it always tastes right. It works across every brew method because mornings are chaotic enough without worrying about your coffee.\u003c\/p\u003e\n\u003ch2\u003eTasting Notes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlavour:\u003c\/strong\u003e Balanced · Smooth · Clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoast:\u003c\/strong\u003e Medium — bright enough to wake you up, smooth enough to enjoy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBody:\u003c\/strong\u003e Medium — satisfying without being heavy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcidity:\u003c\/strong\u003e Medium — a gentle brightness to start the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eValue Breakdown\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003ePrice\u003c\/th\u003e\n\u003cth\u003ePer Cup\u003c\/th\u003e\n\u003cth\u003ePer Kg\u003c\/th\u003e\n\u003cth\u003eCups\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e250g\u003c\/td\u003e\n\u003ctd\u003e£10.99\u003c\/td\u003e\n\u003ctd\u003e66p\u003c\/td\u003e\n\u003ctd\u003e£43.96\u003c\/td\u003e\n\u003ctd\u003e~16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e500g\u003c\/td\u003e\n\u003ctd\u003e£21.99\u003c\/td\u003e\n\u003ctd\u003e66p\u003c\/td\u003e\n\u003ctd\u003e£43.98\u003c\/td\u003e\n\u003ctd\u003e~33\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e1kg \u003cstrong\u003e(Best Value)\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003ctd\u003e£36.99\u003c\/td\u003e\n\u003ctd\u003e55p\u003c\/td\u003e\n\u003ctd\u003e£36.99\u003c\/td\u003e\n\u003ctd\u003e~66\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eBased on ~15g per cup — the standard dose for a proper mug of coffee.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eWho Is The Morning Standard For?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeople who want a reliable morning coffee\u003c\/strong\u003e — It's called The Morning Standard for a reason. Consistent, balanced, gets you going.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCafetière brewers\u003c\/strong\u003e — This blend was designed with the cafetière in mind. Coarse grind, 4 minutes, done.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHouseholds with different tastes\u003c\/strong\u003e — Balanced enough for everyone. Nobody's going to complain about The Morning Standard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOffice coffee buyers\u003c\/strong\u003e — Reliable, universally liked, great value. The perfect office coffee.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Brew The Morning Standard\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCafetière \/ French Press\u003c\/strong\u003e — The classic weekday method. 4 minutes, done.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEspresso\u003c\/strong\u003e — Smooth, balanced shots. Excellent with milk.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter \/ Drip Machine\u003c\/strong\u003e — Set it up the night before, wake up to fresh coffee.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAeroPress\u003c\/strong\u003e — Quick and clean. Perfect when you're running late.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhole Bean\u003c\/strong\u003e — Grind fresh for the best morning brew. Even at 6am, you'll taste the difference.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat Goes Well With The Morning Standard\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMorning:\u003c\/strong\u003e Full English, toast and butter, porridge, bacon sandwich\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAfternoon:\u003c\/strong\u003e Biscuits, shortbread, flapjack\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvening:\u003c\/strong\u003e Not really an evening coffee — it's called Morning Standard for a reason!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eRelated Reading\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/blogs\/journal\/how-to-brew-cafetiere\"\u003eHow to Brew a Perfect Cafetière\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/blogs\/journal\/best-coffee-beans-uk-2026-an-honest-no-nonsense-guide\"\u003eBest Coffee Beans UK 2026\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/blogs\/journal\/best-grind-size-for-every-brew-method-a-no-nonsense-uk-guide\"\u003eBest Grind Size for Every Brew Method\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eYou might also like:\u003c\/strong\u003e \u003ca href=\"\/products\/the-everyday-blend\"\u003eThe Everyday Blend\u003c\/a\u003e · \u003ca href=\"\/products\/the-classic\"\u003eThe Classic\u003c\/a\u003e\u003c\/p\u003e","brand":"Dead Simple Coffee","offers":[{"title":"250g \/ Whole Bean","offer_id":61287353123146,"sku":"DSC-MORNING-250-WB","price":10.99,"currency_code":"GBP","in_stock":true},{"title":"250g \/ Cafetière","offer_id":61287353155914,"sku":"DSC-MORNING-250-CAF","price":10.99,"currency_code":"GBP","in_stock":true},{"title":"250g \/ Filter","offer_id":61287353188682,"sku":"DSC-MORNING-250-FIL","price":10.99,"currency_code":"GBP","in_stock":true},{"title":"250g \/ Espresso","offer_id":61287353221450,"sku":"DSC-MORNING-250-ESP","price":10.99,"currency_code":"GBP","in_stock":true},{"title":"250g \/ AeroPress","offer_id":61287353254218,"sku":"DSC-MORNING-250-AER","price":10.99,"currency_code":"GBP","in_stock":true},{"title":"500g \/ Whole Bean","offer_id":61287353286986,"sku":"DSC-MORNING-500-WB","price":21.99,"currency_code":"GBP","in_stock":true},{"title":"500g \/ Cafetière","offer_id":61287353319754,"sku":"DSC-MORNING-500-CAF","price":21.99,"currency_code":"GBP","in_stock":true},{"title":"500g \/ Filter","offer_id":61287353352522,"sku":"DSC-MORNING-500-FIL","price":21.99,"currency_code":"GBP","in_stock":true},{"title":"500g \/ Espresso","offer_id":61287353385290,"sku":"DSC-MORNING-500-ESP","price":21.99,"currency_code":"GBP","in_stock":true},{"title":"500g \/ AeroPress","offer_id":61287353418058,"sku":"DSC-MORNING-500-AER","price":21.99,"currency_code":"GBP","in_stock":true},{"title":"1kg \/ Whole Bean","offer_id":61287353450826,"sku":"DSC-MORNING-1KG-WB","price":36.99,"currency_code":"GBP","in_stock":true},{"title":"1kg \/ Cafetière","offer_id":61287353483594,"sku":"DSC-MORNING-1KG-CAF","price":36.99,"currency_code":"GBP","in_stock":true},{"title":"1kg \/ Filter","offer_id":61287353516362,"sku":"DSC-MORNING-1KG-FIL","price":36.99,"currency_code":"GBP","in_stock":true},{"title":"1kg \/ Espresso","offer_id":61287353549130,"sku":"DSC-MORNING-1KG-ESP","price":36.99,"currency_code":"GBP","in_stock":true},{"title":"1kg \/ AeroPress","offer_id":61287353581898,"sku":"DSC-MORNING-1KG-AER","price":36.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1024\/8994\/8490\/files\/mockup-the-morning-standard-250g.jpg?v=1774560596","url":"https:\/\/deadsimplecoffee.co.uk\/products\/the-morning-standard","provider":"Dead Simple Coffee","version":"1.0","type":"link"}